The Power of “What If…?” in New Product Development

October 16, 2015 by Madison Jacobs

Insurance exists to give policyholders peace of mind. It is designed to answer a policyholder’s 3 a.m. “what if” questions. What if my house catches on fire? What if a car crashes into my family’s restaurant? What if my grandfather slips and falls?

The first answer that should pop into that policyholder’s mind is, “It’s okay, I have insurance.


Stay up to date!

Sign up for our newsletter today to discover how Captricity can help you unlock valuable customer data—from handwritten forms and scans to faxes, emails, and mobile inputs.