New Product Development and New Technologies: The Power of "How?"

October 29, 2015 by Madison Jacobs

By Karen Furtado - Earlier this month, my colleague Monique Hesseling wrote about the power of asking the right questions in new product development. That practice is just as useful with respect to new technologies.

As we have seen with social media and smartphones, what were once “emerging” technologies can become widely available and widely used in a very short period of time.


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