Facebook Violates Insights Rule #2: Marry Algorithms And Expertise

September 03, 2016 by Madison Jacobs

Facebook can't buy a break with its newsfeeds. Every time it changes the model, somebody complains. But its latest snafu -- turning over the job to an algorithm without expert oversight is not the answer. Posting a fake story just isn't smart. It's not insights-driven; it's head-in-the-sand. An insights-driven business is built differently and operates differently. As we say in our report: Rule #2: Marry algorithms and expertise to continuously improve outcomes.

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